Your small business is only as good as the staff servicing your customers

You’re new to Canada and want to grow your business without a big investment in advertising? Want to enjoy more repeat business, more word-of-mouth buzz, more customer champions? Look at your front line.

Your customers’ experience with your business from the very first day they dial your number or set foot on your premises will determine whether they become, at best, loyal clients or, at worst, vocal opponents. …

Originally Published by Canadian Immigrant Magazine on January 27, 2010