Creating strategic partnerships can be a good thing for an entrepreneur this holiday season

Starting a small business and keeping it going can sometimes be a lonely pursuit. Whether you have a retail-based business or are an entrepreneur working from home, isolation can be a negative factor that brings down your energy. That’s why strategic partnerships can be a true gift for an entrepreneur.

Strategic partnerships exist when two (or more) businesses agree to help each other in specific ways, including joint marketing, referrals, sharing business premises or equipment, or even something as simple as holding regular meetings to share ideas or give moral support.

Originally Published by Canadian Immigrant Magazine on November 25, 2008