Position your business to stand out from the crowd!

In marketing parlance, positioning is how a business or brand is perceived by its intended customers. A customer thinks of your business in comparison with all the other businesses or brands that they’re aware of, and associates your business with certain beliefs. When you’re planning a marketing strategy, you want to understand how your business is currently positioned and make sure your customers know what you offer and why they should buy from you.

Make a statement
One tool for understanding your positioning is a positioning statement. This statement explains how your brand offers a valuable, distinct benefit to a specific segment of the market that you want to serve. …

Originally Published by Canadian Immigrant Magazine on December 2, 2010