Last week’s DIY Strategic Planning seminar went pretty well, if I dare say so myself. I modified the content from the first session (April 22) to focus more specifically on what goes into a strategic plan, and less about how to facilitate the process. The DIY Marketing Plan template was part of the presentation this time, and I also discussed what goes into a good SWOT Analysis.
One of the attendees, Vyvyan Rousseaux, wrote a lovely email to me and encouraged me to share it:
Thank you so very much for the excellent seminar today. You presented your material in a lively, and interesting format. I especially liked the white board exercises. Power Point is fine, but everybody does that. I like the ‘on the blackboard, kids’ approach. Watch the teacher. Probably a generational ‘thing’.
Ohmigosh, no wonder so few businesses survive to the 3 year mark. How many people know all this info that you taught us today. How many people would carry through and do it, even though not to do it means ‘down the tube’.
I went into your seminar not knowing what to expect, and I came away thinking, “That was the best $35.00 I ever invested”.
I’ve started a Meetup Group for people who have attended (or want to attend) a DIY Strategic Planning seminar. Head on over and join up!
Today I’d just like to say I’m incredibly grateful for Michael Port, author of Book Yourself Solid. His book was a little hard to get through, as it was choc-a-block with ideas that really forced me to rethink marketing, and I felt panicked that I couldn’t implement all those ideas at once. Over the past year and a half I’ve been receiving his email newsletters and recently they have been particularly useful. He’s getting good at putting very relevant, actionable suggestions into his newsletter. Every month I add another idea or two into my marketing strategy, shaped around my own personal strengths. If you’re building a professional services practice, then you really need to be familiar with Michael Port’s stuff, and working on how to use some of his ideas in your own way.
DIY Strategic Planning – feedback & some ideas
Last week’s DIY Strategic Planning seminar went pretty well, if I dare say so myself. I modified the content from the first session (April 22) to focus more specifically on what goes into a strategic plan, and less about how to facilitate the process. The DIY Marketing Plan template was part of the presentation this time, and I also discussed what goes into a good SWOT Analysis.
One of the attendees, Vyvyan Rousseaux, wrote a lovely email to me and encouraged me to share it:
I’ve started a Meetup Group for people who have attended (or want to attend) a DIY Strategic Planning seminar. Head on over and join up!
Today I’d just like to say I’m incredibly grateful for Michael Port, author of Book Yourself Solid. His book was a little hard to get through, as it was choc-a-block with ideas that really forced me to rethink marketing, and I felt panicked that I couldn’t implement all those ideas at once. Over the past year and a half I’ve been receiving his email newsletters and recently they have been particularly useful. He’s getting good at putting very relevant, actionable suggestions into his newsletter. Every month I add another idea or two into my marketing strategy, shaped around my own personal strengths. If you’re building a professional services practice, then you really need to be familiar with Michael Port’s stuff, and working on how to use some of his ideas in your own way.
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