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Ever sat at your keyboard with the goal in mind “to create a marketing plan” and had no idea where to begin? Or are you daunted by all the sample marketing plans you see out there which seem to have been written by MBA students with nothing better to do? Good news: we’ve invented a marketing plan template that will ease your pain.

The essence of good marketing is understanding your target market’s needs, having a solution to those needs, and communicating about that solution in a way your target market will see and appreciate. In keeping with our “visual business planning” approach, we’ve developed a grid template which you can use either on a computer (as a Word document) or transpose onto big whiteboard or chart paper.

Fill out this quick form to request the DIY Marketing Plan Template. You will receive an email with the download instructions.

The field of strategic planning is awash with literature and opinions. One can spend literally years sifting through all of the inherited wisdom of our ages, from the early luminaries like Henry Mintzberg to today’s gurus like Peter Senge and Peter Drucker. However, in my experience, most writing and scholarly thinking about strategy is aimed at large organizations. When I set out to begin Directis Consulting, it was my goal to translate all of that scholarly thinking and writing into practical techniques that can be applied in small organizations.

This e-book represents an initial collection of some of the best and most useful ideas I have learned about strategic planning, viewed through the lens of a small business or non-profit organization. I’ve included information about how to organize and approach your own strategic planning efforts, because often “how” is just as hard as “what.”

Click on this image to download the PDF file.

Update: The DIY Strategic Planning eBook is two years old now and it’s due for an upgrade! You’ll still be able to download the eBook, but make sure you come back and subscribe to our newsletter so you hear about the 2nd edition sometime in 2012!

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