SWOT SWOT SWOT… what is this all about?

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. Conducting a SWOT Analysis is the “gold standard” activity for starting a strategic planning process. From your SWOT analysis you’ll figure out what are the really important priorities that you need to address in your strategic plan.

Many people don’t know where to begin with a SWOT analysis, or they don’t know what to cover. We’ve created this series of prompting questions to help kick-start your thinking process when it’s time to do your SWOT Analysis.

Complete this quick form to let us know who you are (we discourage spammers!) and you’ll receive an email with instructions on how to get the SWOT Analysis document.